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Conversational Copywriting

Learn how to write web copy that drives more sales - without being too salesy, pushy or loud.

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Conversational copywriting is the future of selling online.


Why? Because people don’t like being sold AT online.

They don’t like pushy, loud sales copy.

They don't like in-your-face, old-school, broadcast sales pitches.

This is why so many people install ad-blockers, and why online conversion rates are so low. Prospects are just turned off by that traditional copywriting approach.

Sooo....

If you can’t sell with traditional sales copy, how CAN you sell online?

You do it with conversational copywriting.

With conversational copywriting you’re not selling or talking AT your audience.

You're getting conversational WITH your audience. It’s more respectful. It’s the anti-hype.

It’s about engaging your audience more fully, connecting with them emotionally, and drawing them into a place where they feel ready to buy your product or service.

  • The power of conversational copywriting lies in truly engaging with people and connecting with them at a personal and emotional level.

  • Conversational copywriting is about removing layers of friction and mistrust between a company and its customers.

  • Conversational copy is the future because people are no longer “buying” the old-school approach.

What you can expect from this course...

Over the course of 21 instructional videos - plus BONUS materials - I’ll take you through numerous before and after examples, and over half a dozen homework exercises.

I’ll teach you how to write conversational sales copy that creates a powerful desire for your products or services, and converts more browsers into buyers.

Put simply, you'll learn how to write copy that sells without any hype or pushy sales tactics.

(The complete curriculum is shown below.)

Who is this course for? Who will get the most value from it?

copywriting without shouting

This course is for copywriters and marketers who don’t like hype, and are looking for an effective way to drive sales, while at the same time deepening relationships with their customers.

If that sounds like you, you're also going to LOVE the community that's growing up around this course.

And when you've finished the course...

Stay tuned, because I'll be adding more lectures and bonus materials on an ongoing basis. Pay once - right now - and you'll have access to the course forever... even as the value keeps rising with all the extra materials I'll be adding.

Remember, conversational copywriting is like selling without shouting... and that's a good thing. : )

One more thing... write to me!

After looking through the curriculum below... if you have any questions you'd like to ask about this course before enrolling, please email me at nickusborne@gmail.com.

I'll get back to you as quickly as I can.

What people are saying...

"It opened me up to a completely new way of communicating online. Thanks." Andy Dragt

“Conversational writing suits my style & personality much better than ‘traditional’ copywriting, so I’m sure I’ll be putting the info in this course to good use! Thanks again.” Toni Milne

“The course was great. I learned a lot. The homework was FABULOUS FUN. I keep redoing the tasks to see if I can get them shorter. That’s only because I tend to talk. . .and talk. Conversationally speaking, this course is worth the bucks.” Holly Helscher

"He demonstrates how to create "emotional" connections via conversational copy, and how this is the future of selling online. I appreciate Nick's insights; and his logical, matter-of-fact delivery. Thank-you so much!" Constance Revoldt

“Nick does a great job of explaining the lessons. He holds my attention! I really love the Q & A videos!”
Kevin Watson


Your Instructor


Nick Usborne
Nick Usborne

I've been working as a copywriter for over 35 years, and as an online copywriter and content writer for over 20 years. (I wrote my first website in 1995!)

I began teaching others in the craft of online copywriting in 1998, working with clients in North America, Europe and the Far East. I have also written books about writing online, have spoken at numerous conferences, and picked up 16 awards for my work along the way.

From the outset I have been a huge advocate of conversational copywriting. This is reflected in all my writing courses, which have now been taken by thousands of students from 83 different countries.

I love this stuff!


Class Curriculum


  Section 1: Who I am and why conversational copywriting is the future.
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  Section 2: Conversational copywriting defined.
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  Section 3: Why conversational copywriting is the future of copywriting online
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  Section 5: The craft of writing conversational copy...
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  Section 6: It's about both WHAT you write and HOW you say it.
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  Section 8: The power of conversational copywriting lies in engaging people.
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  Section 9: Wrapping it all up...
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!