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Conversational Copywriting

Write powerful web copy that drives sales... without being pushy, loud or manipulative.

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Conversational copywriting is the
future of selling online.


Why is this the future? Because your readers don’t like being sold AT online.

They don’t like pushy, loud sales copy.

They don't like in-your-face, old-school, broadcast sales pitches.

This is why so many people install ad-blockers, and why online conversion rates are so low. Prospects are just turned off by that traditional copywriting approach.

Sooo....

If you can’t sell with traditional sales copy, how CAN you sell online?

You make the sale with conversational copywriting.

With conversational copywriting you’re not selling or talking AT your audience.

You're writing in a way that engages WITH your audience. It’s more respectful. It’s the anti-hype.

It’s about engaging your audience more fully, connecting with them emotionally, and drawing them into a place where they feel ready to buy your product or service.

  • Conversational copywriting is about removing layers of friction and mistrust between a company and its customers.

  • Conversational copy is the future because people are no longer “buying” the old-school approach.

Who is this course for? Who will get the most value from it?

copywriting without shouting

This course is for copywriters, growth hackers and marketers who don’t like hype.

It's for writers who are looking for an effective way to drive more sales... while at the same time building deeper relationships with their prospects and customers.

Master the craft of conversational copywriting and you'll be writing powerful sales copy, without resorting to old-school, in-your-face, high-pressure sales tactics.

If that sounds like you, you're also going to LOVE the community that's growing up around this course.

We all love the craft of copywriting, but we have no time for the "dark side" of sales copywriting. We want to feel proud of the work we do. Always.

What you can expect from this course...

Over the course of 21 instructional videos - plus BONUS materials - I’ll take you through numerous before and after examples, and over half a dozen homework exercises.

I’ll teach you how to write conversational sales copy that creates a powerful desire for your products or services, and converts more browsers into buyers.

You'll learn how to...

  • Write sales pages that convert readers into buyers through deep engagement and honest persuasion... not with the blunt-force trauma of hard-core sales copy.

  • Write emails that feel like they were written by a real human.

  • Write blog posts and social media updates that truly connect with your readers and build long-term trust.

  • Write home pages and other website pages that communicate with openness and warmth, instead of hiding behind “corporate-speak”.

(The complete curriculum is shown below.)

And when you've finished every lecture and the bonus materials...

Stay tuned, because I'll be adding more lectures and bonus materials on an ongoing basis. Pay once - right now - and you'll have access to the course forever... even as the value keeps rising with all the extra materials I'll be adding.

One more thing... write to me!

After looking through the curriculum below... if you have any questions you'd like to ask about this course before enrolling, please email me at nick@nickusbornetraining.com.

I'll get back to you as quickly as I can.

What people are saying...

"It opened me up to a completely new way of communicating online. Thanks." Andy Dragt

“Conversational writing suits my style & personality much better than ‘traditional’ copywriting, so I’m sure I’ll be putting the info in this course to good use! Thanks again.” Toni Milne

“The course was great. I learned a lot. The homework was FABULOUS FUN. I keep redoing the tasks to see if I can get them shorter. That’s only because I tend to talk. . .and talk. Conversationally speaking, this course is worth the bucks.” Holly Helscher

"He demonstrates how to create "emotional" connections via conversational copy, and how this is the future of selling online. I appreciate Nick's insights; and his logical, matter-of-fact delivery. Thank-you so much!" Constance Revoldt

“Nick does a great job of explaining the lessons. He holds my attention! I really love the Q & A videos!”
Kevin Watson


Your Instructor


Nick Usborne
Nick Usborne

I've been working as a copywriter for over 35 years, and as an online copywriter and content writer for over 20 years. (I wrote my first website in 1995!)

I began teaching others in the craft of online copywriting in 1998, working with clients in North America, Europe and the Far East. I have also written books about writing online, have spoken at numerous conferences, and picked up 16 awards for my work along the way.

From the outset I have been a huge advocate of conversational copywriting. This is reflected in all my writing courses, which have now been taken by thousands of students from 83 different countries.

I love this stuff!


Class Curriculum


  Section 1: Who I am and why conversational copywriting is the future.
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  Section 2: Conversational copywriting defined.
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  Section 3: Why conversational copywriting is the future of copywriting online
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  Section 5: The craft of writing conversational copy...
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  Section 6: It's about both WHAT you write and HOW you say it.
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  Section 8: The power of conversational copywriting lies in engaging people.
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  Section 9: Wrapping it all up...
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!